Brand Singapore: Nation Branding After Lee Kuan Yew, in a Divisive World - Koh Buck Song - Books - Marshall Cavendish International (Asia) - 9789814779241 - August 1, 2017
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Koh Buck Song
Brand Singapore: Nation Branding After Lee Kuan Yew, in a Divisive World 2 Revised edition

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First independent book about Singapore's national brand. A balanced critique of what has had an impact on shaping the Singapore brand through history. Easy-to-read yet incisive insights, drawn from author's over 25 years of practical experience in journalism, public service and communications consultancy

240 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 1, 2017
ISBN13 9789814779241
Publishers Marshall Cavendish International (Asia)
Pages 240
Dimensions 198 × 131 × 24 mm   ·   272 g

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