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Architecting Experience: a Marketing Science and Digital Analytics Handbook - Advances and Opportunities with Big Data and Analytics Wheeler, Scot R (Medill-Northwestern University, USA)
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Architecting Experience: a Marketing Science and Digital Analytics Handbook - Advances and Opportunities with Big Data and Analytics
Wheeler, Scot R (Medill-Northwestern University, USA)
In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.
280 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | February 19, 2016 |
| ISBN13 | 9789814678414 |
| Publishers | World Scientific Publishing Co Pte Ltd |
| Pages | 282 |
| Dimensions | 237 × 159 × 20 mm · 524 g |
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