Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)
Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - and Get the Economy Moving Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)

Name: Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - and Get the Economy Moving
Price: 303 HKD
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Author: Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)

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Inside Real Innovation: How the Right Approach Can Move Ideas from R&d to Market - and Get the Economy Moving

Fitzgerald, Eugene (Massachusetts Institute of Technology, USA & Cornell University, USA & The Innovation Interface, USA)

Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.

252 pages, figures

Media	Books Hardcover Book (Book with hard spine and cover)
Released	November 3, 2010
ISBN13	9789814327985
Publishers	World Scientific Publishing Co Pte Ltd
Pages	246
Dimensions	173 × 244 × 20 mm · 514 g

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