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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes) Frank T. Piller
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Handbook Of Research In Mass Customization And Personalization (In 2 Volumes)
Frank T. Piller
Mass customization (MC) has emerged over the years as the premier strategy for companies in all branches of industry to profit from heterogeneity of demand and a broad scope of other customer demands. This title collects the research and practical experience that presents the thinking on how to make mass customization work.
1148 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 5, 2010 |
| ISBN13 | 9789814280259 |
| Publishers | World Scientific Publishing Co Pte Ltd |
| Pages | 1148 |
| Dimensions | 175 × 256 × 34 mm · 1.06 kg |
| Editor | Piller, Frank T (Rwth Aachen University, Germany) |
| Editor | Tseng, Mitchell M (Hong Kong University Of Science & Technology, Hong Kong) |
