Managing Customer Value: One Stage at a Time - Soman, Dilip (University of Toronto, Canada) - Books - World Scientific Publishing Co Pte Ltd - 9789812838278 - October 21, 2009
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Soman, Dilip (University of Toronto, Canada)
Managing Customer Value: One Stage at a Time

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Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.

280 pages, black & white tables, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 21, 2009
ISBN13 9789812838278
Publishers World Scientific Publishing Co Pte Ltd
Pages 414
Dimensions 161 × 239 × 28 mm   ·   724 g

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