Tell your friends about this item:
Managing Customer Value: One Stage At A Time Soman, Dilip (Univ Of Toronto, Canada)
Price
HK$ 595
excl. VAT
Ordered from remote warehouse
Expected to be ready for shipping Aug 5 - 17
Get notified about new Soman, Dilip (Univ Of Toronto, Canada) releases
Our customers say:
Add to your iMusic wish list
Managing Customer Value: One Stage At A Time
Soman, Dilip (Univ Of Toronto, Canada)
Introduces the key marketing principles that govern the interactions between consumers and the goods and services being offered to them, to show how these principles can be used to gain a deeper understanding of the consumer's decision-making cycle, and to apply this knowledge in developing micro-marketing tactics.
280 pages, black & white tables, figures
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | October 21, 2009 |
| ISBN13 | 9789812838278 |
| Publishers | World Scientific Publishing Co Pte Ltd |
| Pages | 414 |
| Dimensions | 161 × 239 × 28 mm · 724 g |
![Cover for Soman, Dilip (Univ Of Toronto, Canada) · Managing Customer Value: One Step At A Time (Hardcover Book) [Second edition] (2022)](https://imusic.b-cdn.net/images/item/original/799/9789811240799.jpg?soman-dilip-univ-of-toronto-canada-2022-managing-customer-value-one-step-at-a-time-hardcover-book&class=scaled&v=1661152663)
