Chinese Multinationals - Jean-paul Larcon - Books - World Scientific Publishing Co Pte Ltd - 9789812835000 - October 23, 2008
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Jean-paul Larcon
Chinese Multinationals

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Examines the rise of Chinese companies in international markets. This book provides a comprehensive overview of the strategies of Chinese multinationals in terms of international marketing and branding, M&As and international joint ventures, management of technology, organization, and human resource management.

350 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released October 23, 2008
ISBN13 9789812835000
Publishers World Scientific Publishing Co Pte Ltd
Pages 300
Dimensions 162 × 238 × 23 mm   ·   572 g
Editor Larcon, Jean-paul (Hec Paris, France)

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