Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country - Imtiaz A. Hussain - Books - Springer Verlag, Singapore - 9789811971945 - December 1, 2022
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Imtiaz A. Hussain
Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country 1st ed. 2023 edition

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This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.

163 pages, 2 Illustrations, black and white; IX, 163 p. 2 illus.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 1, 2022
ISBN13 9789811971945
Publishers Springer Verlag, Singapore
Pages 163
Dimensions 156 × 217 × 17 mm   ·   352 g

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