Thomas, Robert J (Georgetown University, USA)
Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity - World Scientific Book Series in Marketing Thomas, Robert J (Georgetown University, USA)

Name: Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity - World Scientific Book Series in Marketing
Price: 352 HKD
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Author: Thomas, Robert J (Georgetown University, USA)

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Hardcover Book (2023) HK$ 538

Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity - World Scientific Book Series in Marketing

Thomas, Robert J (Georgetown University, USA)

Media	Books Paperback Book (Book with soft cover and glued back)
Released	June 28, 2023
ISBN13	9789811293566
Publishers	World Scientific Publishing Co Pte Ltd
Pages	188
Dimensions	150 × 220 × 10 mm · 282 g

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Thomas, Robert J (Georgetown University, USA) Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity - World Scientific Book Series in Marketing Thomas, Robert J (Georgetown University, USA)

Also available as:

Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity - World Scientific Book Series in Marketing

Thomas, Robert J (Georgetown University, USA)

More from the same publisher

Thomas, Robert J (Georgetown University, USA)
Finding Wisdom in Brand Tragedies: Managing Threats to Brand Equity - World Scientific Book Series in Marketing Thomas, Robert J (Georgetown University, USA)