Fundamentos de Marketing - Lamb, Charles (Texas Christian University) - Books - Cengage Learning Editores S.A. de C.V. - 9789706864390 - September 5, 2005
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Lamb, Charles (Texas Christian University)
Fundamentos de Marketing 4th edition

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Version condensada del exitoso titulo Marketing de Charles W Lamb, Joseph J Hair et al. Presenta lo mas actualizado de esta disciplina en cuanto a conceptos, terminos y casos reales. Aunque el libro se dirige a cursos introductorios de marketing en area.

572 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released September 5, 2005
ISBN13 9789706864390
Publishers Cengage Learning Editores S.A. de C.V.
Pages 572
Dimensions 274 × 215 × 29 mm   ·   1.37 kg
Language Spanish  

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