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Case Studies in Marketing: The Indian Context R. Srinivasan 7 Revised edition
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Case Studies in Marketing: The Indian Context
R. Srinivasan
Presents twelve thoroughly updated cases chosen from the real business world, acquainting the readers with the key issues and problems in marketing, especially in the Indian context. The cases focus on competitiveness, product development, market strategies and international business.
404 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | November 30, 2018 |
| ISBN13 | 9789387472310 |
| Publishers | PHI Learning |
| Pages | 404 |
| Dimensions | 150 × 220 × 10 mm · 630 g |
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