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Intelligent Marketing V. Kumar
Intelligent Marketing
V. Kumar
Do you have specific tactics to survive this era of digital transformation?
How can a firm extract powerful insights from responding to and implementing new-age technologies?
Some companies adapt. Others miss the boat.
Knowledge of what technology to employ, how to employ it, when and why it should be employed is a must in this era.
Intelligent Marketing emphasizes organizing resources, developing capabilities and designing strategies for deploying new-age technologies to ensure a healthy financial outcome for all the key stakeholders, and a better quality of life for the society and community.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 17, 2021 |
| ISBN13 | 9789353887094 |
| Publishers | SAGE Publications India Pvt Ltd |
| Pages | 324 |
| Dimensions | 139 × 215 × 19 mm · 412 g |
| Language | English |