Services Marketing - S Kher - Books - Nirali Prakashan, Educational Publishers - 9789351642589 - December 1, 2014
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S Kher
Services Marketing

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1 Introduction to Services Marketing 2 Traditional Marketing Mix Elements in Services 3 Service Process 4 Service People and physical Evidence 5 Applications of Service Marketing Case Studies

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 1, 2014
ISBN13 9789351642589
Publishers Nirali Prakashan, Educational Publishers
Pages 242
Dimensions 189 × 246 × 13 mm   ·   439 g
Language English  

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