Legends in Marketing: George S. Day - Legends in Marketing - Jagdish Sheth - Books - SAGE Publications India Pvt Ltd - 9789351502890 - December 17, 2015
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Legends in Marketing: George S. Day - Legends in Marketing Seven Volume Set Ed. edition


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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about their work.


2104 pages

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 17, 2015
ISBN13 9789351502890
Publishers SAGE Publications India Pvt Ltd
Pages 2104
Dimensions 184 × 241 × 211 mm   ·   6.11 kg
Editor Sheth, Jagdish N.

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