Sports Marketing In Europe: The Legal And Tax Aspects - Ian S. Blackshaw - Books - Kluwer Law International - 9789065446787 - August 1, 1993
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Ian S. Blackshaw
Sports Marketing In Europe: The Legal And Tax Aspects 1st edition

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This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.

Among the areas covered in detail are:

sponsorship relationship (contract law) formalities of contract tax aspects exclusive arrangements territorial restrictions trademark policies advertising intellectual property franchising arbitration

Sports Marketing in Europe covers 26 European countries plus EC aspects.

482 pages, 482 p.

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 1, 1993
ISBN13 9789065446787
Publishers Kluwer Law International
Pages 482
Dimensions 154 × 28 × 230 mm   ·   893 g
Language English  
Editor Blackshaw, Ian

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