Contrarian Branding: Stand Out by Camouflaging the Competition - Roland Van Der Vorst - Books - BIS Publishers B.V. - 9789063694630 - October 12, 2017
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Contrarian Branding: Stand Out by Camouflaging the Competition


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The world is busier than ever. One of the major challenges for brands is how to stand out from the competition: brands competing for market share, new brands that are being introduced, and indeed politicians fighting for attention in a crowded arena.


192 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 12, 2017
ISBN13 9789063694630
Publishers BIS Publishers B.V.
Pages 192
Dimensions 216 × 148 × 19 mm   ·   386 g

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