Rebranding Europe: Fundamentals for Leadership Communication - Stavros Papagianneas - Books - VUB University Press - 9789057186202 - June 30, 2017
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Stavros Papagianneas
Rebranding Europe: Fundamentals for Leadership Communication

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Explores why EU communication fails and how to make it succeed. This volume illustrates how Europe can be rebranded by providing key recommendations on how to convey the added value of the EU in the daily lives of its citizens. It gives original and logical answers to communication questions.

176 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released June 30, 2017
ISBN13 9789057186202
Publishers VUB University Press
Pages 176
Dimensions 241 × 172 × 13 mm   ·   346 g

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