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Digital Marketing Fundamentals: From Strategy to ROI - Routledge-Noordhoff International Editions
Marjolein Visser
Marketing is now fundamentally a digital process, and this textbook was the first to comprehensively analyse marketing through a digital lens. As the field is evolving rapidly, this edition is fully updated to cover the latest developments in theory and practice, incorporating many international examples and cases.
650 pages, 204 Line drawings, color; 198 Halftones, color; 19 Tables, color; 402 Illustrations, colo
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 6, 2021 |
| ISBN13 | 9789001749842 |
| Publishers | Wolters-Noordhoff B.V. |
| Pages | 650 |
| Dimensions | 353 × 168 × 28 mm · 1.74 kg (Weight (estimated)) |
| Language | English |
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