Consumer Science for Marketing - Nadia Olivero - Books - Bocconi University Press - 9788885486744 - November 30, 2022
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Nadia Olivero
Consumer Science for Marketing

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Considers the main topics of consumer psychology from the viewpoint of their contributions to marketing. While the book provides a comprehensive overview of the discipline it also guides the reader through theories and data for a straightforward understanding of their practical applications.

196 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 30, 2022
ISBN13 9788885486744
Publishers Bocconi University Press
Pages 196
Dimensions 150 × 220 × 10 mm   ·   333 g

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