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Why don't you get this? Charlotte Strøm 1st edition
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Why don't you get this?
Charlotte Strøm
Why don't you get this? gives scientists and physicians the means to understand and play by the rules of journalistic communication.
You get the basic principles for communicating and handling the media and understanding of how journalists work. In the book you will find examples of how different angles to the same story may leave very different impressions with the reader. Further, you will learn how to determine what turns a certain story into big news. You will gain useful tools to sharpen your key message and define your target groups. Finally, the book provides tricks and ideas on how to write a press release in order for you to successfully communicate about your research in the press.
Guide to the handling of communication and press for physicians and scientists
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 13, 2018 |
| ISBN13 | 9788799481248 |
| Publishers | BOOKS ON DEMAND GMBH |
| Genre | Textbooks Medicin, Sundhed og Sygdom |
| Pages | 152 |
| Dimensions | 148 × 210 × 11 mm · 230 g |
| Language | English |
| Original language | English |