Principios De Marketing (12th Edition) (Spanish Edition) - Gary Armstrong - Books - Prentice Hall - 9788483224465 - July 24, 2008
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Gary Armstrong
Principios De Marketing (12th Edition) (Spanish Edition) Spanish, 12 edition

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Cómo crear valor para el cliente y para la empresa empleando tanto las herramientas tradicionales del márketing como las nuevas y entendiendo que la creación de valor no se circunscribe únicamente al departamento de márketing sino que también depende del resto de áreas de la empresa. El prefacio justifica, por un lado, la a

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 24, 2008
ISBN13 9788483224465
Publishers Prentice Hall
Pages 880
Dimensions 190 × 35 × 245 mm   ·   1.77 kg
Language Spanish  

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