Consumer - Sefer Darici - Books - de Gruyter - 9788366675230 - December 20, 2020
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Sefer Darici
Consumer

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This book contains different perspectives on the consumer from communication, marketing, and advertising perspective. The chapters, each of which is prepared by academicians who are experts in their fields, touch upon the most prominent issues regarding the consumer today.
Each section sheds light on a different point in its field regarding the consumer. It is known that consumption patterns and consumer behaviors have undergone great changes today. The challenges, opportunities, and changes brought about by this change are among the most discussed topics in the literature. In this book, attention is focused on such prominent points. We hope that the book will bring a different perspective to both the literature and related sectors.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 20, 2020
ISBN13 9788366675230
Publishers de Gruyter
Pages 127
Dimensions 155 × 230 × 7 mm   ·   214 g
Language English  

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