Profitable Customer Engagement: Concept, Metrics and Strategies - V. Kumar - Books - SAGE Publications India Pvt Ltd - 9788132113409 - November 6, 2013
In case cover and title do not match, the title is correct

Profitable Customer Engagement: Concept, Metrics and Strategies


Get an email once the item is available
Do you have a profile? Log in
Get notified about new V. Kumar releases
Add to your iMusic wish list

Not rated yet

The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.


340 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 6, 2013
ISBN13 9788132113409
Publishers SAGE Publications India Pvt Ltd
Pages 340
Dimensions 164 × 249 × 23 mm   ·   710 g
Language English  

More by V. Kumar

Show all