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Profitable Customer Engagement: Concept, Metrics and Strategies V. Kumar
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Profitable Customer Engagement: Concept, Metrics and Strategies
V. Kumar
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.
340 pages, illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | November 6, 2013 |
| ISBN13 | 9788132113409 |
| Publishers | SAGE Publications India Pvt Ltd |
| Pages | 340 |
| Dimensions | 164 × 249 × 23 mm · 710 g |
| Language | English |