Grand Brand Rajini - P. C. Balasubramanian - Books - Rupa & Co - 9788129120595 - November 15, 2012
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Grand Brand Rajini

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HK$ 184
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Expected to be ready for shipping Nov 4 - 10
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Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 15, 2012
ISBN13 9788129120595
Publishers Rupa & Co
Pages 144
Dimensions 129 × 198 × 9 mm   ·   163 g
Language English  

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