The impact of beer advertisements in influencing adolescents - Bewunetu Zewude - Books - Scholars' Press - 9786138830580 - November 21, 2019
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The impact of beer advertisements in influencing adolescents

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The book is about the findings of a study undertaken in an urban Ethiopia about the impacts of beer advertisements in predisposing underage young people to drink alcohol. The book contains descriptions and analysis regarding how these advertisements, accompanied by "life-changing" material rewards, attract the attention of adolescents to drink beer in the study area. Moreover, it also contains explanations about which socio-demographic variables affect the level of predisposition to drink alcohol.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 21, 2019
ISBN13 9786138830580
Publishers Scholars' Press
Pages 76
Dimensions 152 × 229 × 5 mm   ·   131 g
Language English