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Events and Festivals as strategies for a Region and City Jung Feng Shih
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Events and Festivals as strategies for a Region and City
Jung Feng Shih
The book is to show events and festivals as strategy to promote a city or destination and to build their images and branding. With interviews and deep reviews on past research, this book is going to provide some case studies on how events/festivals can be used to promote a region/city. The case study is in Normandy, France where I complete my master degree and I have a chance for close observation on the region.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | May 6, 2019 |
| ISBN13 | 9786138482826 |
| Publishers | Éditions universitaires européennes |
| Pages | 52 |
| Dimensions | 152 × 229 × 3 mm · 96 g |
| Language | English |