Trade Fair Design Annual 2015/16 - Trade Fair Design Annual - Sabine Marinescu - Books - AVEdition - 9783899862362 - December 2, 2015
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Sabine Marinescu
Trade Fair Design Annual 2015/16 - Trade Fair Design Annual

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If all five senses are appealed to in brand communication, then it significantly intensifies the emotional links between the brand and the consumer. Therefore it is no wonder that multisensory aspects play a particularly important role in trade fair presentations. The atmosphere of a trade fair hall can easily lead to a sensory overload.

288 pages, 300 colour

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 2, 2015
ISBN13 9783899862362
Publishers AVEdition
Pages 288
Dimensions 237 × 316 × 21 mm   ·   1.64 kg
Language English  

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