Analyzing Corporate Discourse in Globalized Markets: the Case of Fiat: Aspects of Communication at the Corporate Level - Pietro Manzella - Books - LAP LAMBERT Academic Publishing - 9783848494491 - April 12, 2012
In case cover and title do not match, the title is correct

Pietro Manzella
Analyzing Corporate Discourse in Globalized Markets: the Case of Fiat: Aspects of Communication at the Corporate Level

Price
HK$ 579
excl. VAT

Ordered from remote warehouse

Expected to be ready for shipping Sep 8 - 14
Get notified about new Pietro Manzella releases

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Not rated yet

In considering the case of the Italian vehicle manufacturer, this book tries to answer the following question: What are the key business communication issues facing a multinational aiming to consolidate its position in an intensely competitive global environment? The analysis is carried out within the discipline of business communication, a multidisciplinary area encompassing discourse analysis, applied linguistics, legal, economic and marketing discourse, terminology and translation studies, cross-cultural studies, labour law, and industrial relations.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 12, 2012
ISBN13 9783848494491
Publishers LAP LAMBERT Academic Publishing
Pages 212
Dimensions 150 × 12 × 226 mm   ·   334 g
Language German  

See all of Pietro Manzella ( e.g. Paperback Book and Book )