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Razrabotka Marketingovoy Strategii Territorii Artyem Mukhametshin Russian edition
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Razrabotka Marketingovoy Strategii Territorii
Artyem Mukhametshin
Marketing territorii ? eto deyatel'nost', pozvolyayushchaya v sistematizirovannom vide, s pomoshch'yu osnovnykh marketingovykh tekhnologiy, instrumentov i strategiy razrabotat' kompleks meropriyatiy, napravlennykh na naibolee effektivnoe i vygodnoe dlya territorii ispol'zovanie imeyushchikhsya resursov s tsel'yu povysheniya ee konkurentosposobnosti i imidzha. Obespechenie konkurentosposobnosti territoriy stanovitsya prioritetnoy zadachey na sovremennom etape razvitiya ekonomicheskikh sistem. Dlya formirovaniya dolgosrochnoy i ustoychivoy konkurentosposobnosti territorii neobkhodima razrabotka marketingovoy strategii, obespechivayushchey kompleksnyy podkhod k analizu territorii, uchityvayushchey ee spetsifiku, preimushchestva, nedostatki i vozmozhnosti. V dannoy rabote bylo rassmotreno ponyatie i sushchnost' marketinga territoriy, osnovnye sub"ekty, strategii i printsipy. Takzhe byli izucheny razlichnye nauchnye vzglyady k marketingu territoriy. Iskhodya iz analiza etikh podkhodov, byla razrabotana metodika strategicheskogo rynochnogo planirovaniya razvitiya territorii. Dannaya metodika byla aprobirovana v proekte razvitiya territorii kampusa GOU VPO «PNIPU». Rezul'taty aprobatsii predstavleny v etoy knige.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | February 23, 2014 |
| ISBN13 | 9783848445547 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 188 |
| Dimensions | 150 × 11 × 226 mm · 298 g |
| Language | German |
See all of Artyem Mukhametshin ( e.g. Paperback Book )