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Mapping Retail Spots: a Retail Branding Perspective: a Quantitative Research Study on Retail Store Branding Muhammad Awais
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Mapping Retail Spots: a Retail Branding Perspective: a Quantitative Research Study on Retail Store Branding
Muhammad Awais
With the growing realization that brands are one of a firm?s most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 21, 2012 |
| ISBN13 | 9783848444724 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 56 |
| Dimensions | 150 × 3 × 225 mm · 95 g |
| Language | English |
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