Svyazi S Obshchestvennost'yu V Sotsial'no-kul'turnom Servise - Valeriy Bukis - Books - LAP LAMBERT Academic Publishing - 9783848437887 - May 1, 2012
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Valeriy Bukis
Svyazi S Obshchestvennost'yu V Sotsial'no-kul'turnom Servise Russian edition

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Dannaya monografiya posvyashchena izucheniyu mekhanizmov sozdaniya i razvitiya svyazey organizatsii s ee sotsial'noy sredoy; vozdeystviya svyazey s obshchestvennost'yu na razlichnye auditorii, kotorye yavlyayutsya sostavnym chastyami sotsial'noy sredy; podgotovki PR-kampaniy, a takzhe tekhnologiy, ispol'zuemykh na praktike v ramkakh deyatel'nosti po svyazyam s obshchestvennost'yu. Odno iz otkroveniy biznesa kontsa XX stoletiya ? to, chto istochnikom delovoy aktivnosti yavlyaetsya ne stol'ko nalichie neobkhodimykh sredstv, resursov, bazy i t. p., skol'ko «metafizika nravstvennosti», esli ugodno ? osmyslenie mira, sebya v nem i svoego otnosheniya k drugim. Samopoznanie i ob"yasnenie sebya drugim ne tol'ko zalog uspeshnoy biografii, lichnoy zhizni, no i delovogo protsvetaniya firmy. S etoy tochki zreniya PR mozhet traktovat'sya kak prakticheskaya filosofiya nravstvennosti sovremennogo biznesa.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 1, 2012
ISBN13 9783848437887
Publishers LAP LAMBERT Academic Publishing
Pages 164
Dimensions 150 × 10 × 226 mm   ·   249 g
Language Russian  

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