Delovaya Reputatsiya I Ustoychivost' Predpriyatiya: Monografiya - Arkadiy Ivanov - Books - LAP LAMBERT Academic Publishing - 9783848420377 - May 23, 2012
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Arkadiy Ivanov
Delovaya Reputatsiya I Ustoychivost' Predpriyatiya: Monografiya Russian edition

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V monografii raskryvayutsya soderzhanie i sushchnost' kategoriy «delovaya reputatsiya», «gudvill», pokazateley finansovoy ustoychivosti predpriyatiy, vytekayushchikh iz trebovaniy mezhdunarodnykh standartov. Znachitel'noe vnimanie udeleno prichinam destabilizatsii ekonomicheskogo polozheniya predpriyatiy, faktoram povysheniya ustoychivosti ikh funktsionirovaniya. Predlagayutsya novye pokazateli dlya otsenki krizisnosti sostoyaniya predpriyatiy, a takzhe metody zashchity delovoy reputatsii. Rassmotrena strategiya upravleniya delovoy reputatsiey i ustoychivost'yu kompaniy pri ikh sliyanii ? pogloshchenii. Monografiya prednaznachena dlya rukovoditeley uchrezhdeniy i predpriyatiy, finansovykh analitikov, menedzherov, nauchnykh rabotnikov, a takzhe studentov ekonomicheskikh spetsial'nostey, zanimayushchikhsya problemami delovoy reputatsii i finansovoy ustoychivosti.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 23, 2012
ISBN13 9783848420377
Publishers LAP LAMBERT Academic Publishing
Pages 316
Dimensions 150 × 18 × 226 mm   ·   462 g
Language Russian  

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