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Strategic Knowledge Management As a Competitive Means for Branding: Knowledge and Brands Arash Najmaei
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Strategic Knowledge Management As a Competitive Means for Branding: Knowledge and Brands
Arash Najmaei
Much has been written about brands and branding. A Powerful brand is specifically important for SMEs. However, small firms do not have sufficient tools to develop strong brands. They instead have a flexible system for acquiring and utilizing knowledge. In this research we examine how these two systems i.e. strategic knowledge management system and branding interact. We develop and text a number of hypotheses using data from a survey of manufacturing firms in Malaysia.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | June 19, 2012 |
| ISBN13 | 9783848417155 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 372 |
| Dimensions | 150 × 21 × 226 mm · 572 g |
| Language | German |
