Sozdanie Imidzha: Rezul'taty Empiricheskikh Issledovaniy - Tat'yana Byundyugova - Books - LAP LAMBERT Academic Publishing - 9783848413805 - May 11, 2012
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Tat'yana Byundyugova
Sozdanie Imidzha: Rezul'taty Empiricheskikh Issledovaniy Russian edition

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V monografii rassmotreny sotsial'no-psikhologicheskie komponenty imidzha, ego struktura, funktsii. Opisany modeli sozdaniya personal'nogo imidzha, territorii, organizatsii. Predstavleny rezul'taty empiricheskikh issledovaniy razlichnykh vidov i komponentov imidzha. V rabote proanalizirovany varianty ispol'zovaniya razlichnykh metodov pri otsenke i sozdanii imidzha. Monografiya budet polezna spetsialistam v PR-deyatel'nosti, reklame.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released May 11, 2012
ISBN13 9783848413805
Publishers LAP LAMBERT Academic Publishing
Pages 124
Dimensions 150 × 7 × 225 mm   ·   203 g
Language German  

See all of Tat'yana Byundyugova ( e.g. Paperback Book )