Relationship Marketing in Retail Banking: a Current Perspective - Daniel Lashar - Books - LAP LAMBERT Academic Publishing - 9783847377689 - January 26, 2012
In case cover and title do not match, the title is correct

Daniel Lashar
Relationship Marketing in Retail Banking: a Current Perspective

Get an email once the item is available
Do you have a profile? Log in

Our customers say:

14-day return policy in accordance with European consumer protection law
Top ranking on Trustpilot
Add to your iMusic wish list

Relationship Marketing in Retail banking is an intellectual detail of consumer behavior with respect to banking. It explores the banking habits of consumers and the approaches that retail banks can adopt to strengthen relationship with their customers. The book lays out a researched & working 6-C Relaionship CRM Model for retail banking. A model that retail banking institutions can adopt to draft marketing strategies to attract and retain customers.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 26, 2012
ISBN13 9783847377689
Publishers LAP LAMBERT Academic Publishing
Pages 244
Dimensions 150 × 14 × 226 mm   ·   362 g
Language English  

See all of Daniel Lashar ( e.g. Paperback Book )