Customers' Perceptions of Corporate Social Responsibility - Vimbanashe Musakanda - Books - LAP LAMBERT Academic Publishing - 9783847374398 - January 3, 2013
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Customers' Perceptions of Corporate Social Responsibility

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Enterprises have been putting different levels of emphasis towards Corporate Social Responsibility (CSR) activities. This action has been highly debated on as being outside the framework of the business logic. Nevertheless, a number of companies have continued investing in CSR. Has the customer been taking note of this? Has the customer responded to the benefit of companies that are socially responsible?

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 3, 2013
ISBN13 9783847374398
Publishers LAP LAMBERT Academic Publishing
Pages 56
Dimensions 150 × 3 × 226 mm   ·   102 g
Language German