Tsennosti Soznaniya Professional'nykh Uchastnikov Massovoy Kommunikatsii: Formirovanie I Transformatsiya Tsennostnykh Predstavleniy ... Po Reklame I Pr - Zorin Kirill - Books - LAP LAMBERT Academic Publishing - 9783847346128 - January 16, 2012
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Zorin Kirill
Tsennosti Soznaniya Professional'nykh Uchastnikov Massovoy Kommunikatsii: Formirovanie I Transformatsiya Tsennostnykh Predstavleniy ... Po Reklame I Pr Russian edition

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V rabote issleduetsya, kak sotsial'nye potrebnosti determinirovali vozniknovenie zhurnalistiki, reklamy i PR, a takzhe professional'nykh grupp, kotorye osushchestvlyayut dannye vidy deyatel'nosti. Rassmatrivayutsya tsennostnye predstavleniya kazhdoy iz grupp, a imenno predstavleniya o predmete i produkte truda, zadachakh deyatel'nosti, proshlom i budushchem gruppy, sotsial'no odobryaemom i poritsaemom povedenii. Issleduetsya pod vliyaniem kakikh faktorov i kak nachali transformirovat'sya eti predstavleniya na rubezhe KhKh?XXI vekov, chto privelo k aksiologicheskomu krizisu zhurnalistiki, dublirovaniyu eyu funktsiy reklamy i PR i k deformatsii professional'nogo soznaniya.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 16, 2012
ISBN13 9783847346128
Publishers LAP LAMBERT Academic Publishing
Pages 188
Dimensions 150 × 11 × 225 mm   ·   298 g
Language German  

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