Adoption of Mobile Commerce: in Malaysia - Kamarulzaman Bin Ab Aziz - Books - LAP LAMBERT Academic Publishing - 9783847340744 - January 10, 2012
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Kamarulzaman Bin Ab Aziz
Adoption of Mobile Commerce: in Malaysia

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Mobile commerce in Malaysia is still at an initiative stage, although there have been few essays to investigate the challenges and its opportunities. This book tries to explore mobile commerce usage in Malaysia from the technology acceptance model perspective and to determine the factors that affect this technology among Malaysian users. A review of literature has been accomplished mostly in the mobile commerce sphere. Then, from the adoption theory and TAM perspective, the strength and weakness of this adoption among researchers, developers and end-users who are the targeted group of this research are estimated.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2012
ISBN13 9783847340744
Publishers LAP LAMBERT Academic Publishing
Pages 172
Dimensions 150 × 10 × 226 mm   ·   274 g
Language German  

See all of Kamarulzaman Bin Ab Aziz ( e.g. Paperback Book )