Rossiyskaya I Britanskaya Reklama V Turizme: Lingvokognitivnye Priemy Vozdeystviya - Mariya Ilyushkina - Books - LAP LAMBERT Academic Publishing - 9783847337720 - February 7, 2012
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Mariya Ilyushkina
Rossiyskaya I Britanskaya Reklama V Turizme: Lingvokognitivnye Priemy Vozdeystviya Russian edition

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Monografiya posvyashchena sopostavitel'nomu issledovaniyu osobennostey ispol'zovaniya pretsedentnykh fenomenov v rossiyskoy i britanskoy pechatnoy reklame uslug dlya turistov. V nastoyashchee vremya industriya turizma yavlyaetsya naibolee dinamichno razvivayushcheysya otrasl'yu mirovogo khozyaystva. Stol' stremitel'noe razvitie otrasli obespechivaetsya sovershenstvovaniem priemov i sredstv prodvizheniya turisticheskikh uslug. Eto nakhodit otrazhenie v marketingovykh tekhnologiyakh turisticheskogo biznesa, natselennykh na uvelichenie prodazh cherez vozdeystvie na tselevuyu auditoriyu. Odnim iz instrumentov effektivnykh marketingovykh kommunikatsiy yavlyaetsya reklama, kotoraya stimuliruet zhelaniya, ubezhdaet potrebitelya v neobkhodimosti priobreteniya togo ili inogo tovara/uslugi. Kniga orientirovana kak na lingvistov, rabotnikov reklamnykh agentstv i turisticheskikh firm, kopirayterov, tak i na shirokiy krug chitateley, interesuyushchikhsya rossiyskoy i britanskoy kul'turami.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 7, 2012
ISBN13 9783847337720
Publishers LAP LAMBERT Academic Publishing
Pages 272
Dimensions 150 × 15 × 225 mm   ·   423 g
Language German  

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