Permission Marketing: Awareness, Perceptions, & Preferences in Gujarat - Darshana Dave - Books - LAP LAMBERT Academic Publishing - 9783847336068 - January 10, 2012
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Darshana Dave
Permission Marketing: Awareness, Perceptions, & Preferences in Gujarat

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This book is a result of primary research about customers' Awareness, Perceptions, & Preferences in the six major cities of Gujarat state of India. Attempt has been made to get insight of level of customer awareness about permission marketing, and customers' perceptions and preferences about unwanted marketing communications, particularly, unwanted tele-calling, SMS, Spam, direct mail etc. Suggestions are made to help marketers in designing effective and anticipated marketing communication strategy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2012
ISBN13 9783847336068
Publishers LAP LAMBERT Academic Publishing
Pages 156
Dimensions 150 × 9 × 226 mm   ·   235 g
Language English  

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