South Asian Entrepreneurship: in the UK - Shailendrakumar Arya - Books - LAP LAMBERT Academic Publishing - 9783847323648 - January 10, 2012
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South Asian Entrepreneurship: in the UK

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This book tries to explain the macro-environmental factors affecting the South Asian Businesses in Britain using PEST analysis to have a holistic view of these businesses. It also focuses on understanding the business approach of South Asian Entrepreneurs which is markedly different from their white and other ethnic counterparts through SWOT and TOWS analysis to generate recommendations for the Entrepreneurs, Banks and the Government.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 10, 2012
ISBN13 9783847323648
Publishers LAP LAMBERT Academic Publishing
Pages 144
Dimensions 150 × 9 × 226 mm   ·   233 g
Language German