Bojana Lukic

Online Sales Tools: the Analysis and Evaluation of the Hotel On-line Sales Tools Bojana Lukic

This book presents an in-depth look at how globalization and the internet have shaped the hotel industry to the way it functions today. It gives an overview of the essentials of online sales, starting with their evolution in the process of globalisation and technological development, to current evaluation of online sales. The book also explains how important adjustments in sales process are, mainly those of sales tools. It provides a step-by-step explanation of implementation of the new technology, i.e. how to transform personal service in automated online service with only virtual space. It can be applied in any field if the sales model and customer behaviour are properly understood.