Rebranding by Strategic Alliances: Case of Nokia & Microsoft - Idreas Khandy - Books - LAP LAMBERT Academic Publishing - 9783846589588 - January 23, 2014
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Idreas Khandy
Rebranding by Strategic Alliances: Case of Nokia & Microsoft

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Provides valuable insights about the challenges multinational companies face in a post-globalization business environment. The factors that could make them irrelevant to the market, how they mitigate that risk of becoming irrelevant to the market place. Thoroughly discusses the brand architecture and the factors that drive the rebranding process, the reasons companies need to rebrand and the various modes of rebranding with special focus on the Nokia-Microsoft strategic alliance.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 23, 2014
ISBN13 9783846589588
Publishers LAP LAMBERT Academic Publishing
Pages 144
Dimensions 150 × 9 × 225 mm   ·   233 g
Language German  

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