Formirovanie Imidzha Regiona V Usloviyakh Informatsionnogo Obshchestva: Tekhnologii, Metodologiya, Issledovanie - Yuliya Taranova - Books - LAP LAMBERT Academic Publishing - 9783846587553 - February 3, 2012
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Yuliya Taranova
Formirovanie Imidzha Regiona V Usloviyakh Informatsionnogo Obshchestva: Tekhnologii, Metodologiya, Issledovanie Russian edition

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Informatsionnoe obshchestvo diktuet svoi pravila igry. V sovremennom mire uspekh regiona napryamuyu zavisit ot imidzha, kotoryy formiruetsya uzhe po novym pravilam. S poyavleniem internet-forumov, blogov i mikroblogov, sotsial'nykh setey territorial'nyy imidzh prevrashchaetsya v produkt, kotoryy tvoryat naryadu s elitami mnozhestvo otdel'nykh sub"ektov. Auditoriya interneta odnovremenno potreblyaet kontent, vozdeystvuet na nego i yavlyaetsya ego rasprostranitelem, a znachit, sposobna prinimat' aktivnoe uchastie v formirovanii imidzha regiona. Monografiya posvyashchena issledovaniyu informatsionnykh potokov, porozhdaemykh razlichnymi igrokami v protsesse formirovaniya imidzha regiona; tekhnologiyam i spetsifike regional'nogo imidzhmeykinga v novoy kommunikatsionnoy srede. Kniga budet polezna spetsialistam v oblasti gosudarstvennogo upravleniya, sotrudnikam press-sluzhb regional'nykh administratsiy i spetsialistam v sfere territorial'nogo imidzhmeykinga dlya analiza, razrabotki i korrektsii imidzha territorial'nykh sub"ektov.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released February 3, 2012
ISBN13 9783846587553
Publishers LAP LAMBERT Academic Publishing
Pages 196
Dimensions 150 × 11 × 225 mm   ·   294 g
Language Russian  

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