Massovaya Kommunikatsiya: Sushchnost' I Sostoyanie V Sovremennoy Rossii. - Evgeniy Tavokin - Books - LAP LAMBERT Academic Publishing - 9783846582046 - January 31, 2012
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Evgeniy Tavokin
Massovaya Kommunikatsiya: Sushchnost' I Sostoyanie V Sovremennoy Rossii. Russian edition

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V knige dayetsya dostatochno sistematicheskoe izlozhenie predstavleniy o sushchnosti massovoy kommunikatsii, ob evolyutsii kontseptsiy i podkhodov k ponimaniyu eye roli, funktsiyakh i znachenii v sovremennom obshchestve. Podrobno rassmatrivayutsya osnovnye elementy struktury massovoy kommunikatsii, eye sostoyanie v tselom dlya usloviy sovremennoy Rossii. Obosnovyvaetsya neobkhodimost' transformatsii struktury massovoy kommunikatsii i perevod mekhanizmov eye funktsionirovaniya na podlinno kommunikativnyy ? dvustoronniy ? rezhim. Prednaznachena dlya spetsialistov, issleduyushchikh massovuyu informatsionnuyu sferu, ? sotsiologov, politologov, zhurnalistov, a takzhe dlya upravlentsev i vsekh, kogo interesuet smysl massovykh kommunikativnykh protsessov, proiskhodyashchikh v sovremennom rossiyskom obshchestve.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 31, 2012
ISBN13 9783846582046
Publishers LAP LAMBERT Academic Publishing
Pages 328
Dimensions 150 × 18 × 225 mm   ·   506 g
Language German  

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