Vliyanie Reklamy Na Sotsializatsiyu Molodezhi: Teoriya I Praktika Sotsiologicheskogo Issledovaniya - Ayuna Togoshieva - Books - LAP LAMBERT Academic Publishing - 9783846581117 - January 31, 2012
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Ayuna Togoshieva
Vliyanie Reklamy Na Sotsializatsiyu Molodezhi: Teoriya I Praktika Sotsiologicheskogo Issledovaniya Russian edition

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Raskryvayutsya teoreticheskie osnovy i prakticheskie priemy issledovaniya reklamy kak sotsial'nogo instituta i ee vliyanie na protsess sotsializatsii uchashcheysya molodezhi. V logicheskoy posledovatel'nosti privedeny vse etapy po podgotovke i provedeniyu sotsiologicheskogo issledovaniya ot teoreticheskogo obosnovaniya metodologicheskikh podkhodov, razrabotki metodiki i programmy do interpretatsii poluchennykh sotsiologicheskikh dannykh. Pokazana vzaimoobuslovlennost' rezul'tatov sotsializatsii molodykh lyudey i aktivnoy reklamnoy deyatel'nosti, okharakterizovano ee vliyanie na eti rezul'taty. Opredeleny kriterii i faktory sotsializatsii, vydeleny sotsial'nye tipy sotsializiruyushcheysya molodezhi, rekomendovany formy i metody raboty po predotvrashcheniyu negativnykh posledstviy vliyaniya reklamy. Perdnaznacheno studentam, magistrantam, aspirantam, prepodavatelyam i vsem interesuyushchimsya issledovaniyami reklamy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 31, 2012
ISBN13 9783846581117
Publishers LAP LAMBERT Academic Publishing
Pages 144
Dimensions 150 × 9 × 225 mm   ·   233 g
Language German  

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