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Marketing Imidzha Territorii: Strategiya I Taktika Mikhail Zaytsev Russian edition
Marketing Imidzha Territorii: Strategiya I Taktika
Mikhail Zaytsev
V rabote issleduyutsya voprosy teorii marketinga territorii, opisyvayutsya razlichnye strategii regional'nogo marketinga, izuchayutsya metody i mekhanizmy formirovaniya strategii marketinga imidzha, obosnovyvayutsya napravleniya prodvizheniya imidzha regiona. Rabota prednaznachena dlya rukovoditeley i spetsialistov organov gosudarstvennoy vlasti sub"ektov Rossiyskoy Federatsii. Realizatsiya predlagaemykh razrabotok v sfere upravleniya marketingom imidzha regiona budet sposobstvovat' povysheniyu investitsionnoy privlekatel'nosti i privlecheniyu investitsiy v region.
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 6, 2012 |
| ISBN13 | 9783846580912 |
| Publishers | LAP LAMBERT Academic Publishing |
| Pages | 112 |
| Dimensions | 150 × 7 × 226 mm · 176 g |
| Language | Russian |
See all of Mikhail Zaytsev ( e.g. Paperback Book )