Marketing Imidzha Territorii: Strategiya I Taktika - Mikhail Zaytsev - Books - LAP LAMBERT Academic Publishing - 9783846580912 - March 6, 2012
In case cover and title do not match, the title is correct

Marketing Imidzha Territorii: Strategiya I Taktika Russian edition


Get an email once the item is available
Do you have a profile? Log in
Get notified about new Mikhail Zaytsev releases
Add to your iMusic wish list

Not rated yet

V rabote issleduyutsya voprosy teorii marketinga territorii, opisyvayutsya razlichnye strategii regional'nogo marketinga, izuchayutsya metody i mekhanizmy formirovaniya strategii marketinga imidzha, obosnovyvayutsya napravleniya prodvizheniya imidzha regiona. Rabota prednaznachena dlya rukovoditeley i spetsialistov organov gosudarstvennoy vlasti sub"ektov Rossiyskoy Federatsii. Realizatsiya predlagaemykh razrabotok v sfere upravleniya marketingom imidzha regiona budet sposobstvovat' povysheniyu investitsionnoy privlekatel'nosti i privlecheniyu investitsiy v region.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 6, 2012
ISBN13 9783846580912
Publishers LAP LAMBERT Academic Publishing
Pages 112
Dimensions 150 × 7 × 226 mm   ·   176 g
Language Russian