Kommercheskaya Deyatel'nost': Uchebnoe Posobie - Galiya Pikanina - Books - LAP LAMBERT Academic Publishing - 9783846547007 - November 7, 2011
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Galiya Pikanina
Kommercheskaya Deyatel'nost': Uchebnoe Posobie Russian edition

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V uchebnom posobii rassmatrivayutsya voprosy, svyazannye s organizatsiey i upravleniem kommercheskoy deyatel'nost'yu predpriyatiy. Izlagayutsya osobennosti potrebitel'skogo rynka, organizatsionno - prakticheskie aspekty kommertsii, material'no-tekhnicheskoe i informatsionnoe obespechenie, funktsionirovanie optovoy i roznichnoy torgovli, osobennosti skladskogo, tarnogo i transportnogo obespecheniya. Izuchenie kommercheskoy deyatel'nosti pozvolit osvoit' osnovy rynochnoy sistemy khozyaystvovaniya, ispol'zovat' printsipy i priemy kommertsii, raskryt' potentsial'nye vozmozhnosti kommercheskogo dela v usloviyakh rynochnoy konkurentsii. Posobie orientirovano na trebovaniya gosudarstvennogo obrazovatel'nogo standarta i prednaznacheno dlya studentov vysshikh i srednikh spetsial'nykh obrazovatel'nykh uchrezhdeniy, obuchayushchikhsya po napravleniyam «Menedzhment», «Kommertsiya»; profilyam «Marketing», «Servis» i dr., a takzhe prepodavateley ekonomicheskikh distsiplin, spetsialistov ? kommersantov i vsekh, kto interesuetsya praktikoy vedeniya kommercheskoy deyatel'nosti na predpriyatii.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 7, 2011
ISBN13 9783846547007
Publishers LAP LAMBERT Academic Publishing
Pages 544
Dimensions 150 × 30 × 225 mm   ·   828 g
Language German  

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