Neyrokognitivnye I Diskursivnye Mekhanizmy Yazykovoy Igry V Smi: Na Materiale Smi Velikobritanii I Ssha - Sergey Savel'ev - Books - LAP LAMBERT Academic Publishing - 9783846540916 - October 26, 2011
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Sergey Savel'ev
Neyrokognitivnye I Diskursivnye Mekhanizmy Yazykovoy Igry V Smi: Na Materiale Smi Velikobritanii I Ssha Russian edition

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Dannaya monografiya posvyashchena problemam yazykovogo tvorchestva v diskurse britanskikh i severoamerikanskikh SMI. Pri rassmotrenii yavleniya yazykovoy igry v angloyazychnoy presse mozhno priyti k vyvodu, chto v eye osnove lezhit igrovoe pereosmyslenie tekh ili inykh kontseptov. Podobnoe modelirovanie kontseptov osushchestvlyaetsya putyem operatsiy s freymami i skriptami. Pomeshchenie klyuchevogo natsional'nogo kontsepta v igrovoy freym pozvolyaet aktualizirovat' ne svoystvennye emu elementy i nechto ne tipichnoe dlya dannoy kul'tury. Igrovoe izmenenie freyma v SMI proiskhodit chashche vsego vklyucheniem v nego nesvoystvennykh emu pretsedentnykh tekstov, kotorye i yavlyayutsya istochnikom dopolnitel'nykh assotsiativnykh svyazey, pridayushchikh media-soobshcheniyu, sformirovannomu na osnove igrovogo freyma, novyy kompleks znacheniy.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 26, 2011
ISBN13 9783846540916
Publishers LAP LAMBERT Academic Publishing
Pages 212
Dimensions 150 × 12 × 225 mm   ·   334 g
Language German  

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