Digital Asset Management in Marketing: Digitalization of Invoice - Sandhya Suresh - Books - LAP LAMBERT Academic Publishing - 9783846525456 - April 17, 2012
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Digital Asset Management in Marketing: Digitalization of Invoice


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Digital Asset Management is a relatively new concept which revolutionized the corporate sector in managing documents, files, images, audios and videos as a decision support system interacting with in-house and outside people as well as acquiring inputs to equip with swiftly changing business environments in a techno-savvy society. The idea is integrating with similar systems like Enterprise Content Management, Web Content Management, Media Asset Management etc. which may eventually merge with Enterprise Resource Planning. Digital Asset Management is normally initiated with some functions of certain departments and coexists with traditional systems of records and document management. Invoice being a digital asset for marketing is programmed and software used for the same is presented here with screen shots.

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 17, 2012
ISBN13 9783846525456
Publishers LAP LAMBERT Academic Publishing
Pages 76
Dimensions 150 × 5 × 226 mm   ·   122 g
Language English  

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